I remember several years ago, a television commercial for a large chain hardware store was spruiking the idea that a gift card (or gift) from their store would make the ideal Mother’s Day present for Mum. The company in question even had gift cards created specifically for the occasion with roses printed on them – because, well, all mums love roses, me included I must say.
Outraged, insulted even, I was at a loss to comprehend how the managers and marketers of Bunnings Warehouse (in my opinion just an overgrown man cave accessory store) would think that I, a mother of three beautiful little girls, would want such a token of love and appreciation for being a mother.
